About + Digital Hospitality®
How We Work
Everything we build runs on one idea: Digital Hospitality®.
This is our framework for treating people digitally, at scale, as you would actually treat them if they were coming over to your house for dinner.
When the agency was founded in 2001 (in a Ford Econoline van), Skip was on the road with his family, touring with Roman Candle. He was building websites to pay the bills, while performing in front of live audiences every night.
Watching an audience in real time teaches you a lot about what makes them lean in, or what bores them enough to go get another drink.
Taking the same nuance and instinct into a digital space is what we've done on every project we've worked on for two decades.
What actually makes people show up, stick around, and come back?
Today we use AI systems to give this intelligence to our clients.
The tools get smarter. But the principles stay the same.
(The results speak for themselves.)
Our Framework
Digital Hospitality®
Imagine having 12 people over for dinner. You'd want to know who's vegetarian, who drinks wine, who has a preference or restriction you should know about.
We help you apply that same hospitality to every person in your audience — but at scale.
The secret is treating every individual in your active or potential audience like a real person with real interests (and real boredoms), and real reasons they showed up.
And then speaking to their interests.
At first glance, you might be familiar with the basics:
- Email and SMS
- Paid ads
- Strategic partnerships
- Clean data and knowing what to do with it
The difference is how to use them. The results speak for themselves.
"Skip + Waterloo were an incredible asset to The Peach Truck in our growth. They helped us understand and harness the power of our email list, and were very focused on achieving revenue goals. They are experts in building sales funnels and communicating with your audience."
The Team
Two people who've been in rooms that matter for 20+ years
Skip Matheny
Co-Founder
20+ years building audiences and revenue systems for organizations from Alicia Keys to the NFL to Preemptive Love Coalition. Director of Marketing who grew a nonprofit from $1M to $20M in 4 years. Nashville-based.
JR Pershall
Co-Founder
Two decades of enterprise marketing architecture — from NBC Universal and Hearst to boutique e-commerce. Built platforms that served 30 million people a month at NBC Universal. Comes to every client problem with a systems diagram first, a solution second.
Let's talk
We don't pitch. We listen first, then tell you honestly what we'd do.